In this fiercely
competitive world, achieving academic success is not so easy and imparting
education comes with its own set of challenges. Thankfully, at the nick of
time, online learning came to our rescue!
Education is one
of the most popular sectors dominating the Indian industry. Touted to be the third
largest e-learning market, top brands are seeing great opportunities in the Indian
education sector. In a hot market like this, leading digital learning solutions
provider ‘Extramarks’ has made a huge headway. The brand is known to offer an
assortment of online/offline learning solutions for students from the K-12 segment
and beyond.
How it all started?
It began way back
in 2007 with the initiative of Chairman and CEO of Extramarks ‘Atul Kulshrestha,’
who had spent a significant part of his career as a Chartered Accountant. His
interest, however, always laid in the field of education and technology.
Amalgamation of
strategic leadership and passion for technology, culminated in the inception of
‘Extramarks.’ The brand was conceived with the aim to empower students and
teachers with a new-age learning solution to make education in India smart, engaging
and interactive.
Extramarks – Revolutionizing Education in India
Extramarks set
its base in Noida, India, and produced products and services inculcating the
essence of the company’s motto - ‘Education Made Easy and Effective.’ The
company leveraged disruptive technology to cater to the learning needs of the
current generation and customized their solutions accordingly. Extramarks’
contemporary learning approach helped overcome the challenges being faced in the
traditional learning environment.
The brand soon established
supremacy in the education sector without ‘entirely’ replacing the age-old,
traditional teaching approach. Extramarks dismissed the unnecessary burden of
physical study materials like textbooks, blackboards etc. and brought in smart
learning modules, smart boards and a host of other in-school and after-school
learning solutions, backed by modern technology.
Extramarks’ Unique Pedagogy
Extramarks
condemns the practice of ‘rote learning,’ which makes learning dull and
unproductive. Hence, it adopts a unique pedagogy of Total LearningTM
which follows the three-pronged approach of:
-
Learn: Comprehensive explanation of concepts through an array of engaging
multimedia study materials
-
Practice: Reinforcement of concepts through interactive tools and exercises
-
Test: Thorough evaluation and analysis of the concepts learnt
Extramarks has reached
out to millions of students and teachers since it started out in 2007. The
brand provides an extensive repository of engaging, multimedia-rich study
materials, videos, animations and more, mapped with the curriculum of
ICSE/CBSE/NCERT. Extramarks has grown by leaps and bounds, largely through the word-of-mouth
popularity. From elementary to CBSE class 10 to test-prep for entrance
examinations, Extramarks provides quality learning solutions for all.
E-Learning to M-Learning
The growth of
smartphones led Extramarks to shift its focus to a new segment of learners that
are hooked to mobile devices. It introduced on-the-go learning that would
narrow down all the learning gaps by launching Extramarks Smart Study App and
Smart Study Tablet. This made learners download the curriculum-mapped learning
solutions on their mobile phones or access them on a tablet, enabling learners
to study at their own pace and time.
Extramarks
learning solutions are not restricted to K-12 learners. With products like
Toddlers (Learning Tablet for kids up to 4 years), EMILLY (English Learning App
for Hindi speakers), the products and solutions cater to learners of varied age
groups and varied knowledge requirements.
The brand
continues to work closely with educators and students to fill the learning gaps
that remained unfulfilled for ages till now. So far, Extramarks has ventured
into 6 international markets - South Africa, Kuwait, Indonesia, Singapore,
Qatar, and UAE; and aims to increase its presence in more areas.
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